Redemption Whiskey
Whiskey Revival
Celebrating a classic spirit with a new look.
Creative / Campaign / Paid Social / OLV / Production / Photography / Copywriting / Art Direction
Redemption Whiskey was battling brand awarness and consideration. in a sea of options. With a new bottle design in hand, they needed to build an emotional connection through eye catching creative and branding.
We positioned Redemption Whiskey as the leader of the rye revival, connecting the brand’s truth with our audience’s truth: the pursuit of one’s path with perserverance.
How We Did It
Over three days, we captured at 6 different locations, with varying backgrounds and set ups, incorporating constant movement into each spot. In addition to the 9 short-form ads, our team captured stills to help build out the asset library.
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