AAA
On The Plus Side
Get more done with AAA by doing way less.
Creative / Strategy / TV & Video / RADIO / SOCIAL / Copywriting / Art Direction / PHOTOGRAPHy / Production
People think of AAA as a towing company. But we wanted them to think of us as the "peace of mind" company because AAA is the ultimate hack, shortcut and celebration-worthy secret to making life more affordable, safer and, best of all, easier.
We created The Plus Side, a red world of AAA's peace of mind, and contrasted it with the not-so-good side of life where the only thing you can depend on is yourself. So in a world where a flat tire always happens when it rains, where researching insurance is accompanied by endless hold music and where crossing your fingers is your only guarantee, you could just get AAA and be done.
AAA | Do Less :30
Two Worlds
For this campaign, we contrast a life with and without the peace of mind that comes with a AAA Membership and AAA Insurance. With dynamic split screens that move across the frame, we show how easier life is when you have AAA on your side.
AAA Insurance | All of It :30
AAA Insurance | First Date :30
AAA Insurance | Cross Your Fingers :30
AAA | All By Yourself :30
A Full-Funnel Campaign
Beyond video, we created assets across all levels of the marketing funnel from awareness OOH and streaming audio to conversion-focused social and digital banners.
Getting you out of jams is our jam.
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