Voodoo ranger IPA
Tall Boys Only
Meet the can of your dreams.
Creative / Strategy / Social / In-House Production / TV & Video / Art Direction / Copywriting
Voodoo Ranger set out to win over younger drinkers who typically avoid beer. We launched an integrated campaign transforming the everyday frustration of dating into an opportunity for daters to discover Voodoo Ranger.
We created TallBoysOnly.com, where finding your next BAE is as easy as cracking open an IPA. No meeting the parents, no losing your freedom, no strings and no stress. Just you, a Tall Boy, and a guaranteed good time.
Love Rangerously
Dating often requires a playbook to navigate its many pitfalls, but our audience just wanted an uncomplicated, guaranteed, good time. And that’s exactly what a Tall Boy can from Voodoo Ranger offers: no commitments, just a great time with no stress attached.
We launched a CTV spot parodying other dating hotline, driving traffic to our custom website. There, consumers could connect with us over SMS, capturing a new set of first party data and following up with product trials via CashApp.
The Bad Date Rescue Hotline
We created an innovated Bad Date Rescue Hotline, where fans could send an emergency text to receive a get-out-of-a-bad-date voicemail. Partnering with CashApp, we offered $5 for participants to go home with a Tall Boy that night.
Out of Home, Influencers, and social media had a field day advertising the dating hotline, not a beer. We placed Bad Date rescue posters in bar stalls and along sidewalks and walls in Venice Beach’s dating hot spots. Influencers spoofed the bad date hotline and meme accounts picked up the bad date theme.
The Bad Date Recovery Kit
Date went not-so-great? Go from rejected to Rangerous with the Bad Date Recovery Kit, a nifty box that had everything you need to settle in for a night with your tall boy after a date gone awry, including a custom IPA-scented cologne and candle.
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