Nitecrawler
Just Say Yes
The best stories start with yes and end with Nitecrawler.
CREATIVE / tv & Video / Art Direction / Copywriting
Saying yes sounds really easy. But in real life, surrounded by price tags and fear of the unknown, our brains default to no. No time. No money. No plan. No, no, no. That ends here. Nitecrawler is the brand built for the 11:47 p.m. scroll. For the “should we just do it?” texts.
We created an animated campaign to show how Nitecrawler rewards your impulse and makes it easy to click “book” before your brain talks you out of it. So now, no matter what the question, the answer can always be yes.
Great Escape :30
A Simple Yes. Wild Outcomes.
The animation direction was grounded in reality, with Nitecrawler branding front and center. We opened on tight shots of situations of people saying “yes” and clicking “book” right away on Nitecrawler. These are calm, casual, human moments.
Then the reveal hits, exposing the crazy circumstances and scenes they’ve just agreed to.
Encore :15
I Do :15
The Nitecrawler panther isn’t just a logo, it’s a part of the world. We subtly engrained the panther into the scenes: on t-shirts at a rock concert, as your cousins third husbands tattoo, or glowing on signage. It exists as both a visual Easter egg and a storytelling anchor, connecting every vignette back to the brand.
Book It :15
Great Indoors :30
The Process
Linework storyboards were created for every video to ensure approval before moving into animation, with color tests, sketched in-between frames and final finishing.
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