AAA

It's Electric

Discovering how electricity powers art, music and travel.

Creative / in-house production / tv & video / photography / art direction / copywriting

Taking a road trip in an electric vehicle has one immediate downside to new drivers: where do I actually charge my car? To show the reality of roadtripping in an EV, we created a short documentary celebrating all things electricity through art, music and technology while going on an actual road trip from Atlanta to Nashville and back.

Along the way we interviewed three groups that highlighted the power of electricity: a neon sign company, an experimental soundscape ensemble and EV-converting hot rodders.

Visualizing Electricity

From the beginning of this project, we knew we wanted a way to have charging the EV between interviews be visually distinct. Using long exposure photography and a variety of lights, we created bold supers and VFX that were all captured in-camera and in real life.