Elevations credit union

Proudly Banking on You

Banks gets a bad rap. Good thing Elevations Credit Union isn't one.

Creative / Strategy / TV & Video / RADIO / SOCIAL / Copywriting / Art Direction / PHOTOGRAPHy / In-House Production

Although Elevations is a financial institution that offers plenty of bank-y things, they are not a bank. So, how do we get people to understand the difference?

Well, we wanted to highlight what makes Elevations special. Namely, that instead of being beholden to Wall Street, they are Member-owned, meaning what’s best for their Members, and their Colorado communities—not stakeholders’ bottom lines—is what drives their decisions.

We brought this unique point of difference to life with our integrated “Proudly banking on you” campaign that, instead of talking about Elevations, celebrated exceptional Members from all walks of life.

We turned Elevations Members into local celebrities.

Jose Arce, general manager of Marco’s Hotdogs & Tacos in Longmont, CO

Emersyn Weitzel, Bandoleros racer sponsored by Elevations Credit Union

Across film, radio, out-of-home, transit and in-store, we told exceptional Member stories in their own words. Not only did we get the chance to highlight what makes Elevations special, we proved that ECU doesn’t behave like a traditional financial institution.

We flipped the script on the word “bank” and showed how, when it’s a verb, it behaves completely differently. Just like Elevations. With our “Proudly banking on you” campaign, we moved the conversation about dollars and ROIs to people and how Elevations believes that people are the best investment they can make.